Background
I've spent my career in rooms where "trust me" doesn't cut it because the stakes were too high.
Building safety-critical cockpit systems for Boeing 787 flight simulators at Lockheed Martin, where bugs could affect pilot training. Leading automated guided vehicle systems at Oceaneering, where precision errors could shut down factory floors. Architecting medical IoT platforms at Onera Health, where system failures could endanger patients. You don't earn credibility in those environments through promises. You earn it by proving your system actually works.
That's the mindset I bring to developer advocacy. And I've applied it at every scale.
I've built developer programs at early-stage startups where I was the first advocacy hire. Limited budget, maximum hustle, making every developer conversation count. I've also led global initiatives at billion-dollar companies like DigitalOcean, where I significantly increased activation, reduced time-to-first-hello-world, drove partnerships with AMD and LangChain, and organized Hacktoberfest for developers worldwide. The tactics change depending on your stage, but the principle stays constant: meet developers where they are, prove the value, remove the friction.
Approach
Depth over surface
Technical Evaluation
Before I advocate, I understand deeply: the architecture, the tradeoffs, the failure modes. I evaluate your product as a pro user, finding production friction before your customers do.
Show, don't tell
Product Showcase
I stress-test products through real customer workflows, creating production-grade showcases that turn developers into advocates.
Scale through community
Ecosystem Builder
Technical partnerships, community-led growth - increasing product and developer mindshare to win customers.